Marketing strategies, while sounding confusion, are actually converging. Today’s buyers are savvier and have at their fingertips myriad options to compare in order to make that all important buying decision. You understand traditional marketing channels and know that “yelling” at your potential customers through mass advertising no longer works. But you have questions as to what does work. What are the new strategies? How are they integrated? How do you measure what works and more importantly, what matters?
In this session you will:
The instructor for this workshop is Linda Varrell, founder and principal of Broadreach Public Relations in Portland. Linda is a 25-year veteran of the financial services industry and has a track record of initiating and leading high-impact growth and improvement strategies for diverse organizations. She has demonstrated her expertise in strategic planning, brand development, media relations, community and employee relations, crisis communication, and project management. She has led numerous initiatives that have increased the market visibility while creating goodwill for organizations and their target audiences. She is an adjunct faculty member at Thomas College’s business department, holds a master of science in organizational leadership, and is pursuing an MBA.
This workshop is part of the Maine Woods Tourism Training Initiative – a project of the Maine Woods Consortium in partnership with the Western Maine Economic Development Council. To find out more about the Maine Woods Tourism Training Initiative and other Maine Woods tourism initiatives, please visit www.MaineWoodsConsortium.org.